Safex describes itself as an open source decentralized marketplace with a focus on privacy on the native Safex blockchain. Safex Token works as a utility for the Safex Market blockchain, allowing users to create accounts, build marketplace stores, and participate in revenue sharing. The goal is to allow users to take back control of their purchasing power by using the Safex marketplace platform. The Safex platform allows electronic trading directly with cryptocurrencies, reducing settlement times. Merchants can also directly reconnect with their customers without intermediaries.